東郊記憶音樂公園簡介
東郊記憶音樂公園座落于成都市東二環路外側,占地282畝,建筑面積約20萬平方米,是成都市委、市政府交由成都傳媒集團在原成都國營紅光電子管廠舊址上改建而成的,以“時尚設計與音樂藝術雙柱求發展”為定位的多元文化創意產業園區。
項目業主成都傳媒文化投資有限公司系成都傳媒集團全資子公司,于2009年6月組建,全面負責園區的策劃、規劃、設計、建設工作。2011年1月項目開工建設,同年9月29日以“成都東區音樂公園”命名正式對外開放,2012年11月1日更名為“東郊記憶”音樂公園。
東郊記憶音樂公園改造過程中結合了國際工業遺產保護協會《下塔吉爾憲章》的指導精神和德國魯爾區的改造經驗,對原紅光電子管廠區內充滿情感記憶的蘇式紅磚廠房、具有工業符號的煙囪管廊等歷史遺跡進行了保護性改造,營造了東郊記憶兼具懷舊和時尚氣息的文化藝術氛圍,延續著成都這個城市的工業與文化發展歷史。2013年9月,東郊記憶獲批為成都市“第五批市級文物保護單位”,2017年11月受國家旅游局授牌為“國家工業遺產旅游基地”,2018年12月受工業和信息化部認定為“第二批國家工業遺產”。
東郊記憶音樂公園經過近八年的運營,已成為成都城市文化產業聚集、推廣平臺和具有全國知名度的特色旅游目的地,并先后獲得“國家音樂產業基地” “國家AAAA級旅游景區” “國家文化產業示范基地” “國家級文化和科技融合示范基地” “首批新聞出版產業示范項目”“國家工業遺產旅游基地”“第二批國家工業遺產”等國家級授牌,夯實了園區大力發展時尚設計產業、音樂藝術產業等的基礎。2018年,東郊記憶已入駐涵蓋數字音樂、新媒體、展覽演藝、創意設計、教育培訓、酒店餐飲、購物零售、娛樂體驗和金融服務等10余種產業門類的大小企業117余家,直接從業人員超過4000人。
東郊記憶音樂公園作為成都國家音樂產業基地的物理載體,聚集了四川音樂學院、四川交響樂團、成都藝術劇院等大型音樂、藝術研究、培訓和演出機構,更是以此為帶動,正逐步在園區匯攏了繁星戲劇村、蜂巢劇場、荷苗小劇場、Find智慧鋼琴教室等音樂、藝術和演出領域的各類企業,以及谷歌、大疆無人機、太平洋網絡等新媒體和移動互聯網企業。目前已初步建成了四條功能帶:一是在建設南支路兩側形成的移動互聯網、新媒體產業聚集帶;二是以演藝中心、成都舞臺等多個功能各異的演藝場館為核心形成的創意制作、教育培訓、演藝娛樂功能帶;三是以展覽中心為依托形成的會議展覽和節慶活動產業融合功能帶;四是在園區北街、建設南路形成以餐飲為主的旅游服務配套功能帶。
東郊記憶音樂公園內包括成都舞臺、演藝中心、展覽中心、藝術中心在內的18個功能完善的展覽演出場館場地,從一百余座到一千五百余座不等,形成了兼具傳統、民族、娛樂、科技等不同形式格調的劇場、展場和演出聚合體。音樂公園依托成都傳媒集團優勢資源以及自身物理條件,大力引進、開發、舉辦各類兼具品牌性和影響力的文化活動,如“成都國際友城青年音樂周”“中國音樂產業發展峰會”“成都·蓬皮杜:‘全球都市’國際藝術雙年展”“世界文化名城論壇·天府論壇”“香奈兒2018早春度假系列發布會”“華語咪咕榜中榜勵志金曲·成都盛典” “第26屆中國戲曲梅花獎頒獎典禮”“2017中國成都·金磚國家電影節閉幕式暨頒獎典禮”“東郊記憶戲劇周(季)” “中國(成都)數字娛樂節” “米蘭時尚周中國行暨成都藝術展”等品牌活動。年均舉辦文化交流活動超過千場,繁榮了成都的文化演出和會展市場,更以此帶動整個區域經濟的攀升,獲得了較好的社會效益和經濟效益。開園至今,共計接待中外游客4800萬余人次。
東郊記憶音樂公園作為成都國家音樂產業基地、國家文化產業示范基地的核心物理載體,按照“時尚設計、音樂藝術”的雙柱求發展定位,圍繞“國際”“時尚”“藝術”“綠色”四個文化標簽,聚焦文化產業的跨界融合發展,通過社區化運營模式提供全面的創新、創業和孵化服務,引導音樂、藝術、時尚、設計等方面的人才、企業等入駐和孵化,將東郊記憶園區打造成為文化企業孵化行業最具有公信力及權威性的品牌和樹立音樂孵化行業的標桿,培育一批推動我國音樂產業、藝術產業、時尚產業和設計產業發展的頂尖人才和企業,不斷豐富產業內容,培育市民群眾音樂消費習慣,激活成都市文化經濟市場。
可以說,東郊記憶音樂公園已經成為了成都的又一個城市文化新地標,是傳承工業文明、發展天府文化、傳播巴蜀文明的根據地和排頭兵,也是成都市加快文化產業跨界融合發展的重要載體。
Eastern Suburb Memory Music Park (hereinafter referred to as “Eastern Suburb Memory”) is located on the outside of east second ring road in Chengdu municipal. It covers an area of 282 mu and has a building area of 200,000 square meters. Authorized by Chengdu Municipal Party Committee and Municipal Government, Chengdu Media Group reconstructed this park from the former site of state-run Hongguang electron tube factory. This multicultural creative industrial park takes music as its core object to inherit the industrial civilization.
The project owner Chengdu Media Culture Investment Co., Ltd is a wholly-owned subsidiary of Chengdu Media Group. It was established in June 2009 and is responsible for the planning, programming, design and construction of the music park. This project started to construction in January 2011. The Eastern Suburb Memory Music Park was officially opened to the public on September 29 of the year.
After more than seven years of improvement in operation, Eastern Suburb Memory has become a gathering and promotion platform for Chengdu's urban cultural industry and a unique travel destination with national popularity. It has successively won the “National Music Industry Base”, “National AAAA-level Tourism Scenic Spot”, “National Cultural Industry Demonstration Base”, “National Cultural and Technological Integration Demonstration Base”, “First batch of Press Publication Industry Demonstration Project”, “National Industrial Heritage Tourism Base” and other national level awards, which has strengthened the foundation of digital music industry development, creative culture industry and technology tourism industry. At present, more than 110 enterprises has settled in the park, covering more than 10 kinds of industries including digital music, new media, exhibition performance, creative design, education and training, hotel catering, shopping and retail, entertainment experience and financial services, with more than 3,600 direct employees.
As the core physical carrier of Chengdu National Music Industry Base, Eastern Suburb Memory gathers various large-scale music, art research, training and performance institutions such as Sichuan Conservatory of Music, Chengdu Associated Theatre of Performing Art, Rongyi Film and Television Education Center, Chengdu Ziguang Film and Television Culture Media Co., Ltd. Driven by this, various enterprises in the music, art and performance fields such as Star Theater, Beehive Theater, Lotus Sprout Theater, Find Wisdom Piano Class, new media and mobile internet companies such as Google , DJI UAVs and PC online are gradually gathering in the park. At present, four functional belts have been initially established: one is the mobile internet and the new media industry gathering belt formed on both sides of the south branch road; the second is creative production, education and training, performing arts and entertainment function belt formed by the Performing Center, Chengdu Stage and other performance-oriented venues; Third, the convention and exhibition industry integration function belt based on the Exhibition Center; Four, the tourism service supporting function belt in the north street and south Jianshe road mainly based on catering.
The park's 18 well-functioning exhibition venues, including the Chengdu Stage, the Performing Arts Center and the Kam Chung Exhibition Centre, ranging from more than 100 to more than 1500, forming theatres, exhibition venues and performance aggregates with different styles of tradition, ethnic, entertainment, science and technology .Relying on the advantageous resources of Chengdu Media Group and its own physical conditions, the Eastern Suburb Memory Music Park vigorously introduces, develops and holds various cultural activities with brand and influence, such as these brand activities “Chengdu International Sister Cities Youth Music Week” and “China Music Industry Development Summit”, "Chanel 2018 Early Spring Vacation Series Conference", "2013 World Snooker International Championships", "Chinese Inspirational Songs in Migu List ? Chengdu Festival", "26th Chinese Opera Plum Blossom Awards Ceremony", "2017 China Chengdu ? BRICS Film Festival Closing Ceremony and Awards Ceremony", “Chengdu People's Story Meeting”, “International Puppet Festival”, “Eastern Suburb Memory Drama Week (Quarterly)”, “China (Chengdu) Digital Entertainment Festival”, “Milan Fashion Week China Tour and Chengdu Art Exhibition”, and "Cappella Series Concert". Since the opening of the park, more than 8,000 cultural events have been held, which have received nearly 20,000 batches of leaders, entrepreneurs, cultural celebrities, movie stars at central, provincial and municipal levels, and more than 42 million Chinese and foreign tourists.
In order to speed up the connection and perfection of music industry chain in the park, the Eastern Suburb Memory Music Park is providing comprehensive innovation, entrepreneurship and incubation services through community-based operation model under the guidance of accelerating the development of provincial and municipal music industry , guiding "famous music studios, music micro-enterprise, original musicians, music developers, etc. to settle in and incubate, making the Eastern Suburb Memory Music Park the most credible and authoritative brand in the incubation industry for small and medium-sized music companies, establishing a benchmark for the music incubation industry and cultivating a number of music talents , enterprises to pushing the development of China's music industry. At the same time, the park is constantly introducing music content and projects, enriching the industry content, cultivating the people's music consumption habits, and activating the Chengdu music economy market.
The Eastern Suburb Memory Music Park has become another “new city card” of Chengdu, and it is also an important carrier for Chengdu to accelerate the cultural industry, especially digital music, new media, cultural tourism and the incubation of double creations enterprise.